For weeks now, the city has been in full Valentine’s Day mode. Pink decorations, heart-shaped everything, and an overwhelming amount of flowers and chocolate seem to be everywhere. Supermarkets, pharmacies, and all kinds of stores are stocked with roses and candy. At Whole Foods the other day, I couldn’t turn a corner without running into yet another massive flower display—just in case you forgot to pick some up.

The holiday is impossible to ignore, but it begs the question: is this really about love, or just another push to get us to spend money? Shouldn’t appreciation for the people we care about be shown throughout the year, in everyday moments, rather than in one big, predictable gesture? A thoughtful act, a kind word, or simply being present feels far more meaningful than an obligatory bouquet once a year. At least to me.

So yes, let’s celebrate love. But let’s also keep the kindness alive long after the heart-shaped decorations come down ❤️