Say what you will about luxury brands, but they certainly know how to make a statement with their marketing. Take the flagship Louis Vuitton store in Manhattan, for example. Covering the building in ugly scaffolding? Absolutely not! The solution? A creative cover-up mimicking the design of their iconic trunks. I caught a glimpse of it before the finishing touches were in place—probably the only reason I wasn’t already swarmed by influencers 😉